The Power of Marketing
Depending upon your perspective, one of two events occurred during the 20th century and continues to this day. They are either:
1) The greatest marketing achievement of all time. Or,
2) An outright deception of unimaginable proportions.
Most interestingly, from whichever viewpoint you take, this monumental event involves the simplest of things - a bar of soap. Regardless of how you perceive this historic event, the reason for it is equally simple - money.
Taking the latter viewpoint, the wool has been pulled over the eyes of the American public. For decades untold billions of dollars have been put on the table for the taking. Behind this deception are some of the most respected companies in the world with the most highly skilled marketing teams at the root of this deception.
By definition, we have two products to study:
soap (n)A solid, liquid, or powdered cleaning preparation that is made by potassium or sodium hydroxide reacting with animal or vegetable oils.
detergent (n)A cleansing substance, especially a synthetic liquid that dissolves dirt and oil.
Courtesy of: Encarta(r) World English Dictionary.
The "catch" is this: The "reaction" referred to in the definition of soap produces glycerin. It is glycerin that moisturizes, nourishes and protects your skin. Part of the commercial "soap" manufacturing process is in fact the extraction and removal of this glycerin. It is this glycerin that is the most valuable component in soap, but it is typically sold separately or used in the production of lotions, creams and other moisturizers.
So, where is the great deception? To wash with true soap is good for you. To wash yourself with detergent will obviously be bad for you. You have been deceived to believe that you have been washing with soap for all of your life. It is no wonder why nearly everyone needs to moisturize his or her skin. If you would have been washing with glycerin rich soap all this time, you would likely have much healthier, softer, supple skin.
Hence, not only have you been misled in the fact that you have not been washing with soap at all, but also another entire market has been created due to the created need for moisturizers.
Without question, there has been no greater marketing scheme ever devised to generate more dollars in the history of mankind. What does almost every single person need to purchase? What does almost every single person need to use every single day? Soap.\t