PEORIA, AZ - "Will the REAL 'natural' beauty product PLEASE stand up?" That's the question being asked by the environmentally conscious online products developer, NaturOli. The innovative formulator and retailer has been carving quite a large niche in the ultra-competitive beauty industry.

NaturOli cites that industry leaders are guilty of deceptive messages and misleading advertising. "Some of the biggest names tell the tallest tales," states founder, Chris Sicurella. "An ALL-natural claim can be made legally with as little as 10% natural ingredients. It's confusing consumers and it's outright deception. It's like a pack of cigarettes with NO warning label - or worse, a pack that is labeled with 'Natural, Healthy - Enjoy!' on it. It's beyond comprehension, but that's exactly what's happening. Incredible!"

"Customers simply want results, but not at the expense of their health. They want alternatives to chemical soups, as customers have often called them," says company CEO, Donna Harris. "Today's consumer is more informed, enlightened and demands products that are genuinely healthy and honestly good for them. The big problem is that it is very confusing for them to determine what is what and that confusion is literally by design from some of the most highly skilled marketing teams in the world. The truth should not be so illusive. It's outrageous in this day and age."

NaturOli plans an all-out truth blitz and is ready to go toe-to-toe with the pinnacles of the beauty and skin care industry. "The gloves are off," warns a passionate Sicurella. "We've already tried the nice road with little progress. Many companies just don't care. If people buy it, that's all that matters. Names will now get mentioned. If it gets ugly, so be it. The lies must be exposed, and the realities must be made clear. As a consumer, it certainly isn't too much to ask for the simple truth. It's actually developed into a sense of duty for me to reveal as much as we possibly can."

NaturOli Beautiful, LLC is the home to wide array of formulas and beauty products derived from true natural ingredients using environmentally-friendly manufacturing processes sporting recyclable and bio-degradable packaging from end to end.

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If you'd like more info about NaturOli, please visit www.NaturOli.com or call Chris at 1-877-OLI-LIFE or e-mail Chris at info@naturoli.com

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